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Commercial Data:

Commercial Data: There are several institutions  and companies which  purchase  and sell  marketing information  and data. Some of the  companies  are solely  engaged in marketing  research. The  collect information  and data directly from field  surveys. Some such  companies  collect and process the secondary  data and  supply them to their  subscribes.

Financial Data: The finical data  of reputed  concerns are available  in several magazines. newspapers  journals and in summary  of statistics. The directorate of income  tax publishes information pertaining to taxes and income  ranges. Such  information  and data  are useful to forecast the market  potential of a particular  product. Private institutions such  as the economic times  of India. Commerce  private ltd. Etc are publishing  assets  and investment  wise data  of several  large  companies. The  market researchers are industry  benefits  by such  data not and information.

Management Theories, Management Studies

  • Category:- Management Theories
  • Reference No.:- M9521506

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