SWOT Matrix is one of principal tools for strategic analysis. Referring to this matrix:
(a) Illustrate out what you understand by internal analysis.
(b) Illustrate out what you understand by external analysis.
Illustrate out what you understand by segmentation and comment on criteria of segmentation.
Comment on concept of competitive advantage. Use particular instances for the destination of Mauritius.
Illustrate out each of steps of the methodology of strategic diagnostic.