Claritas PRIZM NE

Many companies utilize different information services for multivariable segmentation such as Claritas, Acxiom, Eperian and MapInfo. These systems segment people and locations into marketable groups of like-minded consumers that exhibit unique characteristics and buying behavior based on a host of demographic factors.

PRIZM NE (New Evolution) is a leading segmentation system by Claritas that classifies every America household based on a host of demographic factors such as age, education level, income, occupation, family composition, ethnicity, housing, behavioral and lifestyle factors. PRIZM NE classifies US households into 66 demographically and behaviorally distinct segments.

Assignment:

Research and select 5 of these segments and write a brief description of each segment. Describe their composition and characteristics. Please include statistics to support your answer.

If you should get information from the internet or books other than the textbook used in class, please cite your source of information