Case Scenario: Evaluating Stakeholder Claims

Break up into groups of three to five people and appoint one group member as a spokesperson who will communicate your findings to the class. Discuss the following:

1. Identify the key stakeholders of your educational institution. What claims do they place on the institution?

2. Strategically, how is the institution responding to those claims? Do you think the institution is pursuing the correct strategies in view of those claims? What might it do differently, if anything?

3. Prioritize the stakeholders in order of their importance for the survival and health of the institution. Do the claims of different stakeholder groups conflict with each other? If claims conflict, whose should be tackled first?

Article File 11

Find an example of a company that ran into trouble because it failed to take into account the rights of one of its stakeholder groups when making an important strategic decision.

Strategic Management Project: Module 11

This module deals with the relationships your company has with its major stakeholder groups. With the information you have at your disposal, perform the tasks and answer the questions that follow:

1. Identify the main stakeholder groups in your company. What claims do they place on the company? How is the company trying to satisfy those claims?

2. Evaluate the performance of the CEO of your company from the perspective of

(a) stockholders,

(b) employees,

(c) customers, and

(d) suppliers.

What does this evaluation tell you about the ability of the CEO and the priorities that he or she is committed to?

3. Try to establish whether the governance mechanisms that operate in your company do a good job of aligning the interests of top managers with those of stockholders.

4. Pick a major strategic decision made by your company in recent years and try to think through the ethical implications of that decision. In the light of your review, do you think that the company acted correctly?