Case of: Dori Looks at an Auto Issue

Doris Wise is a young career woman. She lives in Phoenix, Arizona, where she owns and operates a highly successful modeling agency. Doris manages her modest but rapidly growing investment portfolio, made up mostly of high - grade common stocks. Because she's young and single and has no pressing family requirements, Doris has invested primarily in stock that offers the potential for attractive capital gains. Her broker recently recommended an auto company stock and sent her some literature and analytical reports to study. One report, prepared by the brokerage house she deals with, provided and up - to - date look at the economy, an extensive study of auto industry, and an equally extensive review of several auto companies (including the one her broker recommended). She feels strongly about the merits of security analysis and believes it is important to spend time studying before making an investment decision.

Questions:

1. Doris tries to stay informed about the economy on a regular basis. At the present time, most economists agree that the economy, now well into the third year of recovery, is healthy, with industrial activity remaining strong. What other information about the economy do you think Doris would find helpful in evaluating an auto stock? Prepare a list - and be specific. Which 3 items of economic information (from your list) do you feel are most important? Explain.

2. In relation to a study of the auto industry, briefly note the importance of each of the following.

A) Auto imports;

B) The United Auto Workers Union;

C) Interest rates;

D) The price of a gallon of gas.

3. A variety of financial ratios and measures are provided about one of the auto companies and its stock. These are incomplete, however, so some additional information will have to be computed. Specifically, we know the following:

Given this information, calculate the following:

1. Sales;

2. Net profits after taxes;

3. Current ratio;

4. Market price of the stock;

5. Dividend yield.