Case Objectives

To understand the importance of strategic leadership and managing innovation, especially when pursing an entrepreneurial growth strategy.

PART I: Read the case and provide a 500 to 700 word review of the case the report submission requirements.

PART II: After you have written a review of the case answer the following questions:

1. What makes Kickstarter entrepreneurial, and how is this strategy working for them?

2. List and define the three (3) characteristics of entrepreneurial leaders.

3. What approach does Kickstarter’s leadership appear to have regarding innovation, and how should this be managed?

4. Explain in detail and provide a examples. What is it about the initial strategic analysis process that helps a firm identify a business opportunity?

5. Referring to question 4 how might the external environment affect Kickstarter’s entrepreneurial strategy? Be Specific.