problem 1: What do you mean by the term Relationship Marketing?
problem 2: Describe evolution of Relationship Marketing.
problem 3: By manner of ‘Relationship marketing’, how paradigm is shifted from routine to modern approach to marketing?
problem 4: What do you mean by paradigm shift in marketing? What are its benefits? Describe with appropriate exs.
problem 5: Describe the Relationship marketing in industrial markets.
problem 6: Describe Relationship marketing in consumer markets.
problem 7: Describe the Relationship marketing in services.
problem 8: prepare a detailed note on Transactional marketing approach to relationship marketing philosophy.
problem 9: prepare a detailed note on importance of relationship marketing.
problem 10: prepare a note on Competitive advantage via relationship marketing.
problem 11: ‘Healthy relationship and interaction is the kingpin of successful marketing’. Describe the statement with appropriate exs.
problem 12: describe the scope of CRM in services marketing which would be facing increasing global competition in 21st century.
problem 13: A firm success in market depends on its relationship with the customers. This relationship in turn is affected by some groups of entities or stake holders within and outside the firm. Present all such entities band outline how they impact the firm’s relationship with the customer; by using any firm of your choice, for illustration: engaged in marketing of any product or service.