Business Marketing Discusion (150 words)

Supply Chain Management

• Supply chain management is instrumental as it pertains to marketing as marketing plays a key role in integrating supply chain processes and promoting collaboration between stakeholders.

• In this week's discussion focus on the benefits of supply chain management, how does the implementation of supply chain management result in enhanced customer value?

To get you thinking about what happens when supply chain management is absent do some research around the global toy recall by Mattel in 2007. It was discovered that some toys manufactured in China contained toxic lead paint and a design flaw which caused a safety hazard, Mattel had to recall 20 million toys that had been distributed and sold around the world.