BUSINESS CASE ANALYSIS, Toys R Us in Japan.
See attached files of relevant materials about Toys R Us (TRU). Read the materials. Then analyze using the list of factors identified in the Evaluation/Grading Rubric found below.
You will find it helpful to place all major case events into a TIMELINE, so that you can see the sequence of activities described in the case. Attach the timeline to your paper as an appendix.
Use other research materials as needed. The paper will likely be 8 -plus pages (not including cover and reference list).
Evaluation Factors
1. The analysis includes a brief summary of major events contributing to a slow start when Toys R Us (TRU) launched its effort to expand in Japan. YES NO/not clearly explained
2. The analysis also has a separate section, which contains 3 or more examples of important groups involved in the strategy, and their likely beliefs. These groups might include senior TRU management, Japanese government officials, consumers, etc. Their beliefs can be interpreted for motivation or intention, using research about cultures of Japan and/or the US.
YES NO/not enough explanation
3. There is a culture discussion section, which uses relevant Hofstede research of both American and Japanese cultural characteristics to identify and compare larger differences between the two cultures.
YES NO/not clearly explained
4. There is a section, which identifies and describes people/leadership. These leaders "turned around" first efforts to make the expansion successful. YES NO/not clearly explained
5. In a section, discuss the changes in TRU activities in Japan since the initial entry. Is this section included in the essay? YES NO/not enough explanation
6. OPTION: In a section, place yourself in the role of leading a major company expansion into a different culture. What would you do to negotiate different values and build trust? Is this section included in the essay? YES NO/not clearly explained
8. Paper also has
- A cover page
- An introduction with a purpose (thesis) statement
- Main sections addressing factors listed in the rubric
- In-text cites for each main section
- A conclusion, which summarizes important analytical aspects of the essay-re-statement of purpose, method used to analyze, and 1-3 key findings
- Reference List
- Timeline as an appendix
- Clear paragraph structure with one idea per paragraph
- Correct grammar, spelling and punctuation
- Double-space between lines
- 1-inch margin left side and flexible or non-justified margin right side
Scoring of the essay:
60% of the score is determined by effective analysis, or content.
40% of the score is determined by attention to clear presentation and use of APA format.
Analysis of Toys R Us Case meets the following course learning objectives:
- Adjust communication styles and content to adapt both the methods and the medium to domestic and global contexts (Examination of Toys R Us (TRU) and the initial gaps in its success help you to understand the impact of assuming domestic culture (US) should shape the culture of other geographic locations; this analysis leads to a bigger understanding of what must happen when planning or expanding business outside of the US).
- Analyze leadership research, and apply it in domestic and global contexts. (TRU advancement into Japan had important, serious ramifications for the company's managers. Examination of the need to find tranformative leaders to make change occur, is a complex dynamic that you as a manager need to observe--you are likely to be a part of business change that has many consequences).
- Design communication methods to support effective leadership, decision-making and conflict management. (TRU encountered unexpected barriers in the Japanese entry. As the company's leaders sought solutions they found a very interesting and useful "bridge" strategy. You as a manager need to understand the importance of cultural bridging for communication and the special roles for people who are a part of both cultures).
Attachment:- TOYS R US Business Case.rar