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Section-A

problem1)i) Describe:

(a) ‘Management’ and

(b) ‘Organization’.                                    

ii) List and describe four principal activities of management process. Give suitable figures and exs.    

problem2)i) Briefly describe Fayol’s 14 Principles of Management.                 

ii) Which of the Fayol’s principles of management do you observe in use in organizations today? Support your answer with ex/s.              

problem3) describe the four basic stages in the rational model of decision making and problem solving.       

problem4)i) Describe the steps in the control process.                             

ii) Describe why key performance areas and strategic control points are significant to  designing control systems.

Section-B

Case Study: Disney’s Design

Walt Disney Company is heralded as the world’s largest entertainment company. It has earned this astounding reputation through tight control over the whole operation: control over open-ended brain-storming which takes place 24 hours a day: control over engineers who construct fabulous theme-park rides; control over the animators who create and design beloved characters and adventurous scenarios; and control over talent which brings many concepts and characters to life. Though control pervades company, it is not too strong a grip. Employees in each department are well aware of their objectives and the parameters established to meet those objectives. But in conjunction with pre-determined responsibilities, managers at Disney encourage independent and innovative thinking.

People at a company have adopted phrase “Dream as a Team” as a reminder that whimsical thoughts, adventurous ideas, and all-out dreaming are at the core of the company philosophy. Over- all control over each department is tempered by this concept. Disney managers strive to empower their employees by leaving room for their creative juices to flow. In fact, managers at Disney do more than encourage innovation. They demand it. Projects assigned to the staff “imagineers” seem impossible at first glance. At Disney, doing the seemingly impossible is part of what innovation means. Teams of imagineers gather together in a brainstorming session known as the “Blue Sky” phase. Under the “Blue Sky”, an uninhibited exchange of wild, ludicrous, outrageous ideas, both “good” and “bad”, continues until solutions are found and the impossible is done. By demanding so much of their employees, Disney managers effectively drive their employees to be creative.

Michael Eisner, the Disney leader established the “Dream as a Team” concept. Eisner realized that managers at Disney needed to let their employees brainstorm and create with support. As Disney president Frank Wells said “If a good idea is there, you know it, you feel it, you do it, no matter where it comes from.”

Case problems:

problem5)(i) What environmental factors influenced management style at Disney?

(ii) What type(s) of organizational structure seem to be consistent with “Dream as a Team”?

(iii) How and where may the informal organization be real assets at Disney?

Management Theories, Management Studies

  • Category:- Management Theories
  • Reference No.:- M93246

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