BEFORE start writing the report please read the case study attached to be as a guide to answer the following requirements:

1. Brief presentation of the company (products, market segments, international organization...)

2. Supply Chain characteristics (i.e. operational practices, inter-organizational collaboration, use of IOIS...)

3. Marketing Channel(s) and distribution strategy (physical channel, transaction channel, outsourcing...)

4. Performance metrics (sales, inventory, KPI's...)

5. Illustrate how P&G and Walmart efficiently used Information Management in order to reach closer collaboration. What are the pitfalls (risks) with this type of collaboration? Additional research is required (academic journals, industry reports, professional journals...) 1250 word . Illustrations and charts required

250 words for each question ( 1 page for each )