There is no single right marketing mix that works for all tourism businesses. The entire marketing mix is the business’ marketing strategy and is judged a success if it meets organisation’s objectives. Discuss and illustrate out the marketing mix of tourism organisation of your choice and evaluate to which extent it meets the needs of its consumers.
Destinations are some of most difficult entities to market and manage. Critically illustrate out the factors that destination marketers must consider in order to effectively market the destination Mauritius in an increasingly complex and competitive global business environment.
Because of the abstract nature of tourism product, delivering a high level of service quality appears to be a complicated and complex task. Critically discuss and illustrate out the strategies that should be adopted by tourism organisations in order to deliver a high level of service in ‘servuction’ process.