Assume you are in charge of developing the strategy for a multinational company selling products in some 50 different countries around the world. One of the issues you face is whether to employ a multicounty strategy, a transnational, or a global strategy.
A. If your company's product is mobile phones; do you think it would make better strategic sense to employ a multidomestic strategy, a transnational strategy or a global strategy? Why?
B. If your company's product is dry soup mixes and canned soups, would a multidomestic strategy seem to be more advisable than a transnational or global strategy? Why?
C. If your company's product is large home appliances such as washing machines, ranges, ovens and refrigerators; would it seem to make more sense to pursue a multidomestic strategy, a transnational strategy or a global strategy? Why?
D. If your company's product is apparel and footwear, would a multidomestic strategy, a transnational or a global strategy seem to have more appeal? Why?