Assignment: Group assignment

In groups of 4 to 6, your group choose a product. You have responsibility for developing a report identifying the key elements to be included in the marketing plan for this product.

Report (2000 words)

- Written report should focus on key ideas with an associated journal article for each idea and a discussion of which ideas are most important and why.

The report should demonstrate a knowledge of theory and an appreciation of how to apply this theory to real world problems.

The report should be tightly argued with small steps of logic.

Key Recommendations must be clear

Harvard referencing is required

Format:

The assignment should be written in report format. Suggested structure is as follows:

I. Company Background and Product Description

II. Target Market - describe their apparent target market

III. Marketing strategy

IV. Conclusion - Restate the most important points of your report.

Prescribed Textbook - Kotler, P. Armstrong, G (2014) Principles of marketing, 15th global ed. Pearson Prentice Hall ISBN: 9780133084047.