Assignment 1 - Lecturer's Hints and Tips
What follows is an overview of Assignment One with comments on how you might approach it. The plummy purpose of this amignnsent is for you to get an overall understanding of the breadth of the topic. AND for you to find some relevance or relationship to your own situation. I have footed that people who understand how creativity and innovation relates to their own situation are more smermssfid in making innovation happen.
Is Creativity & Innovation important to individual or orgauffational success?
!floes Mine it is then you nttql fine to consider the
• How do we define creativity and innovation?
• What's the difference between them?
• Where does one end and the other begin?
• Can you have one without the other? What would be the result if You did?
• When does intra Onttepteneutship fit in?
• What arc examples of people. organizations. or producadserrices etc. you believe are innovative, and why do you believe they are. What type(s) of innovation do they display or use to be successful?
In addition the follotaing questions may raise your latest...
• 1$ a important that wc have "creative' people in our business?
• Are creative people born or developed - nature or nurture?
• What examples do we have of creative genius and what makes them creative?
• Should we In' to find and hire emotive geniuses?
• Should we reward creativity and innovation, and i so how miyirt we do that?
• What is your experience in this area?
Assignment I Individual Essay (30%)
Fach participant is required to submit an essay based nn an exploration of the nature of emotivity and innovation - how these ate defined, what academics and others say about than, what their Own experienoes am, and how they aught apply the insights they gain from reading material on these topics. The assignment report should be a document or 2000.1500 words and should include a blind Marin overview and Executive Summary. The topic will relate to the theory and practice of creativity and innovation in an organisational setting and will invite panicipants to research the current body of knowledge in the area and present a case based on their research.