Assessment Title - Project Proposal

Project - Assessing how the innovative business offerings positively affect the customer perception of the Microsoft brand.

Task Description - Assessment task requires the preparation of a full project proposal that should contain the following components:

• A detail statement of the problem that you would like to investigate.
• Research aim, objectives and research questions: What are the potential research objectives and questions that can address the problem?
• Justification and potential output of the research project: Why is your chosen project important both theoretically and practically? What are the potential outputs and outcomes of your research?
• Conceptual framework: An analysis of the literature relevant to the research topic that will give you the conceptual basis for conducting this research.
• Methodology and presenting secondary data: Based on the conceptual framework, research aim(s) and objectives, you need to provide a detail description of the data collection methods and tools, data sources and the methods/tools that you will use to analyse the data.
• Organisation of the study, project budget and schedule: Write the names of the chapters/sections of your research report, and briefly discuss what you will write in those chapters/sections followed by a brief description of budget for conducting this study and project schedule i.e., Gantt Chart.

This is an individual research task. You are required to demonstrate your understanding of the relevant body of works to a real-life business research. We expect you to read and reflect on at least twenty recent refereed journal articles on your topic supported by any other evidence or information that can help refine the problem of your research, formulate conceptual framework and the methods of data collection and analysis. You can write 3000 words maximum for this assignment. The cover page and the list of references are not counted in the word limit.