ASSESSMENT TASK: INDIVIDUAL STUDY OF THE NATURE OF CREATIVITY AND INNOVATION

Essay - Analysis of personal and organizational styles and assessment of strategies for improvement, creative thinking and innovation.

1) Assessment Details

Each student is to submit a written essay, based on an exploration of the nature of creativity and innovation, how these are defined, what academics and others say about them, and what their own experiences are. The topic will relate to the theory and practice of creativity and innovation in an organisational setting and will require participants to research the current body of knowledge in the area, assess how this might impact their role in an organization, and present a case based on their research.

To help you focus this, you should identify several examples of people and/or organisations whose success was/is based on innovation, and what they did to achieve their success with innovation. Look to identify the key ingredients to successful innovation - Focus, Creativity, Invention, and Entrepreneurship. Try to find people and organisations that are 'less well known' than the usual examples, such as Apple, Google, Uber etc. The aim is to learn how to 'spot' innovation in action all around you, so focus in your own industry, field, country, or area of interest to find your examples.

The assignment report should be a document of 2000-2500 words plus an Executive Summary and Attachments as needed.

Suggested time to devote to this task

• This assignment will entail considerable scanning and reading of material prior to classes, and as research for developing your thinking on the subject matter. Expect to spend about 35 hours to complete this task.

Feedback and return of work

• Students will receive both individual and collective feedback as appropriate
• Individual assignments will be returned to students. Group assignments will generally receive group feedback, and where feasible or requested reports returned to a nominated group member.
• Note: Where Moderation of assessment task is being done, grades are not final until moderation is completed by the Course Coordinator.

Assignment 1 - Hints and Tips

What follows is an overview of Assignment One with comments on how you might approach it. The primary purpose of this assignment is for you to get an overall understanding of the breadth of the topic, AND for you to find some relevance or relationship to your own situation. I have found that people who understand how creativity and innovation relates to their own situation are more successful in making innovation happen. Good Luck.

Is Creativity & Innovation important to individual or organizational success?

If you believe it is then you may like to consider the following...

• How do I define creativity and innovation?
• What's the difference betIen them?
• Where does one end and the other begin?
• Can you have one without the other? What would be the result if you did?
• Where does intra/entrepreneurship fit in?
• What are examples of people, organizations, or products/services etc. you believe are innovative, and why do you believe they are. What type(s) of innovation do they display or use to be successful?

In addition the following questions may raise your interest...

• Is it important that I have 'creative' people in our business?
• Are creative people born or developed - nature or nurture?
• What examples do I have of creative genius - and what makes them creative?
• Should I try to find and hire creative geniuses?
• Should I reward creativity and innovation, and if so how might I do that?
• What is your experience in this area?

Assignment Individual Essay

Each participant is required to submit an essay based on an exploration of the nature of creativity and innovation - how these are defined, what academics and others say about them, what their own experiences are, and how they might apply the insights they gain from reading material on these topics. The assignment report should be a document of 2000-2500 words and should include an Executive Summary. The topic will relate to the theory and practice of creativity and innovation in an organisational setting and will require participants to research the current body of knowledge in the area and present a case based on their research.

Attachment:- Assignment File.rar