Assessment - Business Research Proposal

For this assessment, students are expected to present a written research proposal that is based on the literature review (Assessment 1) and demonstrates their understanding of business research/research paradigm.

Based on their literature review, students are required to write a business research proposal outlining the details of the proposed research project that addresses the gaps identified in the literature. Derived from the business topic, the proposal needs to include clearly state research questions (primary and secondary), and provide a solid research methodology that supports the feasibility of the research project.

Topic - ADVANTAGES AND DISADVANTAGES OF USING SOCIAL NETWORKS IN HOSPITALITY BUSINESS.

Assignment Requirements - Need to follow below assignment structure:

1. Introduction

2. Project Objective

3. Project Scope

4. Literature Review (needs to summarise Assignment 1 literature review (2-3 pages) and justification from Assignment 1 literature problems, gaps opportunities, Hypothesis)

5. Research Questions/Hypothesis

- Primary Question (only one question)

- Secondary Questions (1, 2 ....)

Research questions should be linked to Literature Problems, Gaps, and Hypothesis

6. Research Design and Methodology

- Qualitative research

(Should propose the Process of the Qualitative Research (Main Steps), Approaches to reliability and Validity, Sampling, Sample Size, Data Collection Method, Variables Specifications)

- Quantitative research

(Should propose the process of the Quantitative Research Design Process (Main Steps), Research Instrument, Quantitative Data Analysis Process, Sampling and Simple Size, Interviewing and Questionary Design, Reliability and Validity of Data)

7. Research Limitations

8. Time Schedule (Research plan)

9. Conclusion

10. Reference List

11. Appendix