After reading Porter's Five Forces paper, refer back to St. Sebastian and the facts laid out in the background reading and Case #1and consider:

What products are in this industry vs. part of another distinct group?

What is the geographic scope of competition?

Identify the participants and segment them. Who are,

• The buyers and buyer groups?
• Suppliers and supplier groups?
• The competitors?
• The substitutes?
• The potential entrants?

Which of these forces is strong/weak and why?

If possible, analyze the industry structure.

• Why is the level of profitability what it is?
• Which are the controlling forces for profitability?

What are the recent and likely future change in each force, both positive and negative?