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Actual brand value depends on the calibration of the 4Ps within a particular market. Price comparisons among competing brands in a designated foreign country market determine the strategic opportunity for global marketing.

Select a specific European Union (EU) foreign country market to analyze competing financial services prices and calibrate market price patterns.

  • Choose a particular financial services category to analyze prices of competing brands in the selected EU country. (Examples of service categories are credit card fees and interest rates, bank loan interest rates, investment brokerage fees, or insurance premiums).
  • Identify three competing brands within the chosen financial services category and describe the type of service provided, the price rates of the services, and the terms and conditions of the service.
  • Recommend a specific price rate and related price strategy for a new brand, given the EU country price pattern.
  • Cite all sources.

Write your price calibration pattern report in a 2-page Word document formatted in APA style.

 

 

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