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Achieving Alignment Most companies would like to be in the market-leading position of JetBlue, Dell, or Walmart, all of which have used management information systems to secure their respective spots in the marketplace. These companies are relentless about keeping the cost of technology down by combining the best of MIS and business leadership. The future belongs to those organizations perceptive enough to grasp the significance of MIS and resourceful enough to coordinate their business and management information systems.

1. Use any resource to answer the question, "Why is it challenging for businesses to align MIS and their other operations?" Use the following questions to begin your analysis:

a. How do companies monitor competitive intelligence and create competitive advantages?

b. What are some of the greatest MIS challenges for most firms?

c. What drives MIS decisions?

d. Who or what is the moving force behind MIS decisions for most companies?

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