"A temporary endeavour undertaken to create a unique product, service or result".

Using this broad definition it can be argued that all firms undertake projects, even if they do not call them projects. A marketing campaign, new product developments, finding new customers, improving existing products and services, entering new markets, implementing business strategy, delivering any kind of change can all satisfy the definition of a project.

Analyse the ways in which your firm delivers its operational and dynamic capabilities and discuss how a formal project management approach supports, or could support, these capabilities.

Overall how effective is your organization in managing projects in relation to these capabilities? What does it do well, what could be improved, and what steps could be taken to make those improvements?

Your paper should be approx 1500 words in length. Papers significantly over this length may be penalised or returned for editing.