A marketer is reviewing a series of research reports that, Ask an Expert

Management Studies

A marketer is reviewing a series of research reports that were generated six months ago, 12 months ago and 18 months ago to determine the levels of brand awareness among a particular customers group. The marketer is considering commissioning a new study. This is an example of: A. Primary research B. Secondary research

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Management Theories, Management Studies

Category:- Management Theories
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