A man looks at the camera and says in a sympathetic swedish, Ask an Expert

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There's an IKEA TV ad that features a discarded lamp, forsaken on a rainy night in some American city. A man looks at the camera and says in a sympathetic Swedish accent, "Many of you feel bad for this lamp," and then, after a well-timed pause, "That's because you're crazy." What's the message of the commercial?

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Management Theories, Management Studies

Category:- Management Theories
Reference No.:- M9171524

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