A explain the term public relations pr as per the british, Ask an Expert

Management Studies

(a) Explain the term Public Relations (PR) as per the British Institute of PR and illustrate the relevance and interdependence of

i. PR and marketing and
ii. PR and advertising.

(b) As a PR consultant propose a PR management model for PR planning, illustrate its components and support your answer with a diagram.

(c) Based on a PR plan, Explain the steps needed for activating a PR campaign. Use a relevant example to describe the steps above.

(d) Explain the term "Reputation Management" and describe on the value of a company to have good reputation.

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Management Theories, Management Studies

Category:- Management Theories
Reference No.:- M9585129

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