(a) Use management accounting approaches to describe and explain cost management and the effect of costs on product profitability

(b) Understand financial performance measures, pricing and product mix decisions and how we as Management Accountants can add value to Customers and Shareholders.

(c) Understand contemporary approaches to measuring and rewarding performance (If appropriate to selected case.)

There are two companies in the same industry (e.g. Two grocery retailers, or two Transport Companies) to study. This will require you to investigate these businesses and (to a lesser extent) the industry in which they operate. The focus is NOT on purely financial performance but rather on HOW these companies have been overhauling its management of the Supply Chain to add both Customer and Shareholder Value.

Note: FOCUS on ONE company and use the alternate company for comparison purposes.

Research taken from the examples given in Chapter 15 of the Text (6e p.685 Regarding Roberts Wool Link and The Merino Company. or 6e pp.686-687 Sigma and Blue Circle: A Supply Chain Partnership as examples of how you could START your report and the type of companies you could examine.)