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1

3,500,000

12,600,000

2

7,200,000

15,500,000

3

3,100,000

10,800,000

4

1,600,000

8,700,000

5

8,900,000

20,300,000

6

5,700,000

21,900,000

7

6,300,000

25,600,000

8

9,100,000

14,300,000

9

10,200,000

15,100,000

10

7,300,000

18,700,000

11

2,500,000

9,600,000

12

4,600,000

12,700,000

13

8,100,000

16,300,000

14

2,500,000

8,100,000

14

3,000,000

7,500,000

16

4,800,000

12,400,000

17

10,200,000

17,300,000

18

5,100,000

11,200,000

19

11,300,000

18,500,000

20

10,400,000

16,700,000

a) Based on these data, does it appear that the strength of the relationship between sales and promotional expenditure is sufficient to warrant using linear regression forecasting model? Explain your answer

b) If the company's promotional expenditure is found to be K19,000,000 what would be the estimated annual unit sales? Explain.

Management Theories, Management Studies

  • Category:- Management Theories
  • Reference No.:- M91720025

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