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1. While Disney World entered the Japanese market by licensing its name to a Japanese company, EuroDisney (now Disneyland Paris) outside Paris was established as a joint venture with European backing but with Disney holding majority control. To what would you attribute the difference in entry mode? Given the lack of early success in Europe, do you think another entry mode would have been better? Why, or why not?

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Management Theories, Management Studies

Category:- Management Theories
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