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1. Which of the following is the most important factor in successful new-product introduction?

a. The features of the new product should be similar to its substitutes in the market.

b. The product should not be developed using crowdsourcing.

c. The new product should be priced lower than other products in the same category.

d. The new product should deliver a meaningful and perceivable benefit to a sizable number of people.

2. Which of these is an not an electronic resource?

A. Digital download B. E-book C. DVD D. PDF E. YouTube

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Management Theories, Management Studies

Category:- Management Theories
Reference No.:- M92550617

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