1 use the pampg example at the beginning of the chapter to, Ask an Expert

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1. Use the P&G example at the beginning of the chapter to explain the benefits to the customer of adopting a business processes perspective. Why might a traditional functional perspective have "blinded" P&G to the problems with the old system?

2. We noted that cycle time, though an important measure of process performance, is not the only factor to be considered. Give an example where focusing exclusively on reducing cycle times might hurt other, equally important measures of process performance.

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