1. Identify and review a research article which discusses an internal marketing mishap.

2. Navigate to the threaded discussion below and respond to the following:

a. In two – three sentences, state the internal marketing mishap discussed in the research article and include a link to the article in your discussion post. Defend your answer with a detailed evaluation using clear and insightful critical thinking.

b. Why is internal marketing so important to building the Customer Perceived Value (CPV) for the products or services in the organization where you work? Defend your answer with a detailed evaluation using clear and insightful critical thinking.

c. Recommend at least two strategies for the organization where you work that will strengthen its internal marketing. Why are these the most effective strategies? Defend your answer with a detailed evaluation that is clear and insightful.

3. Your initial post should be 200 to 300 words in length, include two academic sources that are properly cited according to APA style.