1 explain a persons attitude towards visiting legoland, Ask an Expert

Management Studies

1. Explain a person's attitude towards visiting Legoland, Denmark, in terms of the tricomponent attitude model.

2. How can the marketer of a nicotine patch (a device that assists individuals to stop smoking) use the theory of trying to segment its market? Using this theory, identify two segments that the marketer should target and propose product positioning approaches to be directed at each of the two segments.

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Management Theories, Management Studies

Category:- Management Theories
Reference No.:- M92175304

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