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1. Do you think the best strategy for airlines is to offer Wi-Fi service at the lowest price (or free) or the best quality at a higher price? Please explain your reasoning.

2. Like its connectivity, pricing for in-flight Wi-Fi varies wildly. Would you recommend providers offer Wi-Fi prices by the flight, for an hourly rate, by the amount of data used or by the day? Why do you recommend that choice?

3. Some Wi-Fi providers offer air-to-ground (ATG) Internet, and some offer satellite-based Internet, which can be used over bodies of water. Which do you think gives the airlines a stronger competitive advantage and why?

4. Gogo is currently the Internet service provider (ISP) leader in terms of the number of flights offering its Wi-Fi service. Do you think that its position in the market is a short-term competitive advantage, a long-term advantage or both? Please support your answer.

Please incorporate appropriate concepts from BDIS to demonstrate the application

4-5 sentences for each answer

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