1 describe the correlation between social status or, Ask an Expert

Management Studies

1. Describe the correlation between social status (or prestige) and income. Which is a more useful segmentation variable? Discuss.

2. Which status-related variable - occupation, education or income - is the most appropriate segmentation base for:

(a) expensive holidays,

(b) opera subscriptions,

(d) fat-free foods,

(e) personal computers,

(f) pocket-size mobile phones and

(g) health clubs?

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Management Theories, Management Studies

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