1 define customer relationship management what is meant by, Ask an Expert

Management Studies

1. Define customer relationship management. What is meant by the statement "CRM is primarily a mind-set"?

2. Does CRM put more emphasis on current or potential customers? Why?

3. What are the two essential building blocks of a successful CRM program? What "materials" are used to construct these building blocks?

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Management Theories, Management Studies

Category:- Management Theories
Reference No.:- M92195011

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