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1. Complete a general environmental analysis for ONE of the PESTEL variables (political, economic, socio-demographic, technological, environmental. legal-regulatory and natural) that would have an especially strong impact on the Movie Exhibition Industry.

a. Discuss whether you observe a trend or a statistic that is unusual.

b. What is the impact of the variable on Movie Exhibition Industry?

2. Complete an industry/competitive situational analysis for Movie Exhibition Industry. Refer to the seven industry competitive variables in chapter three of your textbook. Be sure to include a five-forces analysis for the Movie Exhibition Industry

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