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1. Compare and contrast the engineering perspective and the marketing perspective of quality.

2.what is meant by the phrase cost of quality? How can this phrase help a firm address its quality concerns?

3. what are the quality costs when you hard drive crashes?

4. Describe the concept of benchmarking. Provide and example of how a restaurant could use benchmarking to improve performance. Which company would be used as a benchmark organization for this restaurant?

5. explain the customer-driven quality cycle. what are expected quality, actual quality , and perceived quality?

Management Theories, Management Studies

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