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1. (a) What differences or similarities do you see with the current strategy of both Time Warner Cable and AT&T Cable (U-verse)?

(b) Analyze the vision and mission of both companies.

(c) What external opportunities and threats and internal strengths and weaknesses can you identify of each company? Please include references and any text citations.

2. How much of your budget should be spent on Marketing? Why? Please include references

Management Theories, Management Studies

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