1 explain the buying center concept choose an example to, Ask an Expert

Management Studies

1. Explain the buying center concept. Choose an example to explain which departments of a company are involved in the buying decision process according to this concept.

2. Describe the different roles according to the role allocation by Webster and Wind.

3. Why do individuals retain information selectively? And what consequences does that imply?

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Management Theories, Management Studies

Category:- Management Theories
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