Zappos PM Interview Assignment
We love that you're interested in Zappos, thank you for taking the time to get to know us. As we get to know you better, we'd like to get a feel of your product sense. Please walk through this exercise with us, we hope you have fun with it!
You are the Head of Product of online-only retailer, zShop. You provide cover across all platforms, (web, mobile web, mobile apps). zShop has seen significant growth in visits and revenue to mobile channels while web starts to see negative growth. Check out the table below.
2016 Cross Channel % Growth & % of Sales
|
Channel
|
% Visit Growth
|
% Revenue Growth
|
% of Sales
|
|
Web
|
-10%
|
20%
|
60%
|
|
Mobile Web
|
75%
|
75%
|
25%
|
|
Mobile Apps
|
25%
|
50%
|
15%
|
Of course, you have existing Projects on the Roadmap
|
Timing
|
|
|
Q1
|
- Guest checkout
- Andriod pay
- Responsive brand pages
|
|
Q2
|
- Search boosting based on geo-location
- Item comparison widget
- Favorites redesign
|
You've been asked by the following stakeholders to roadmap the items below in 2017.
Proposed Projects
|
Stakeholder
|
Description
|
Stated Urgency
|
|
CEO
|
Limited access program
|
Needed it yesterday
|
|
Customer Service
|
Video chat integration
|
High
|
|
Head of Marketing
|
New pixel server
|
High
|
|
Head of Tech
|
Rearchitecture of front end framework
|
High
|
|
Head of UX
|
Accessibility
|
High
|
With the information provided, how would you prioritize these projects? Please provide details to your reasoning with words and visuals of your choice. Feel free to make any data assumptions that is not specified here.