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Your company manufactures baby seats for cars and RVs. Your chief product was designed some time ago, and new and better engineering data are accessible, but your product has the good record with very few quality problems. Even in most crashes, the seats perform well. Still, the new information would let you to upgrade the product significantly (about 7% improvement). But, changing the manufacturing procedure would be significant cost, which you are unlikely to recover because competing products are already cheaper than yours. You’ve a legal fiduciary responsibility to your company to increase your profit. What should you do?

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