Write the Executive Briefing Paper based on case study.

You are to suppose the role of the consultant hired by Costco to carry out the SWOT analysis. What specific suggestions would you make to senior executives at Blue Nile Inc?

Your suggestions should be based on analysis of facts and information provided in case study, along with any extra information which you may discover by independent research.

You should describe why you are making each suggestions, and your explanation should include analysis which supports your position.

Organize the paper so that it starts with the Executive Summary which sets forth any suppositions which hat you are making along with summary of your suggestions. The rest of Executive Briefing Paper must include separate sections for analysis of strenghts, weaknesses, opportunities, and threats which you recognize along with facts and observations upon which analysis is based. At last, you must have separate section setting forth specific suggestions which you are proposing. Again, you should describe why you are making each suggestions, and your explanation should include your analysis which supports your position.