You are to select an existing product, service, or marketing campaign currently in effect within the hospitality and tourism industry and make it better.

This week, you will begin working on your research paper. You will need to provide an introduction of the product, service, or marketing campaign within the hospitality and tourism industry you wish to improve.

You may select any product, service, or marketing campaign within the hospitality and tourism domain (such as, hotel rooms, menus, tourism destinations, cruise ships, or airlines). Choose something for which you think you can develop a marketing plan and campaign that would improve its marketability within a particular target market. You must consider current environmental conditions in order to properly reposition your selected product, service, or marketing campaign.

This week's section of the paper should address:

• Selection of an existing product, service, or marketing campaign
• Overview of the organization offering the product, service, or marketing campaign
• Current attributes of the product, service, or marketing campaign
• Overview of competitors offering a similar product, service, or marketing campaign