Write a report on SONY Corporation.

a) To what extent and how can the strategy followed by the company be explained by theories of positioning, resources or other approaches to strategy; and 

b) To what extent and why do you consider that the current strategy is likely to succeed? 

Include below points in the report

• Introduction
• Company overview 
• Strategy and competitive advantage 
• Analysis of porters 5 forces
• Bargaining power of the supplier –low
• Rivalry –high
• Bargaining power of buyer- high
• Threat of substitutes – high
• Sony’s approach to strategy
• Resource based approach
• Vris analysis
• Core compentencies
• Company’s performance
• Conclusion
• Chairman’s vision
• Emerging markets
• Current products performance
• Ventures and closing down unprofitable segments
• SWOT analysis
• Prepare the SWOT analysis for the company

Words Count : 4000 (+-10%)