Write a report on APPLE

Introduction

o Purpose of the report
o What does APPLE do?
o What is the background of the organisation?
o What industry does it operate in?
o What are its geographical markets?
o What products and services does it offer and what are the market segments?
o What are APPLE mission, vision and value?
o What generic strategy it is following? (cot leadership or differentiation?)
o Who are the key stakeholders?

Part I - External analysis

1.1 Macro-Environmental Analysis

Refer to PESTEL model

1.2 Industry Analysis

Refer to Porter's Five Forces of Competition model (appendix?)

Discuss it and draw conclusions about the attractiveness of the industry analysed.

1.3 Opportunities and Threats (Partial SWOT analysis)

Part II - Internal analysis

2.1 Analysis of Apple resources and competencies
Refer to Value Chain model (appendix?) - Discuss the main points
Refer to Threshold/distinctive resources and competencies framework
Refer to the VRIO framework

2.2 Strengths and Weaknesses (Partial SWOT analysis)

Part III - APPLE Issues and challenges

Provide a summary of the issues from the external and internal analyses
Then highlight the issues and challenges that you believe APPLE now faces in order to remain competitive and continue to grow the business

Part IV - The identification of APPLE' business strategy and its strategic options for growth

4.1 APPLE generic strategy

Refer to the Strategy Clock model (appendix?) and/or Porter's Generic Strategies model (appendix?)

4.2 Strategic options

o After having identified the generic strategy that APPLE is following (in 4.1) say if, in your opinion, it is appropriate to continue with the same one
o Which are the 3/4 strategic options available to grow and develop the business further? To do this use Ansoff matrix and Tows Matrix models (appendix?)

4.3 Which are the resources needed to implement the strategy chosen?

Physical, Financial, Human, Intangible

5.CONCLUSIONS