Write a business report in about 2000 words based on the following:

Select any online selling site available to the general public on the Internet. Please state this site in the report title. Your task as an external consultant is to produce a compelling report to convince the CEO and other senior management of Five Products A Day (FPAD) that the use of Information Systems & Information Technology (IS&IT) can restore the business to competitiveness and also provide business growth opportunities. The management have made it clear to you that your brief is to describe the capabilities of currently-available IS&IT applications that would be appropriate to FPAD's business operations and situation. [You may assume that FPAD has only a very basic site.] They would also be interested in what gains have been made by other businesses in using those applications and some suggestions as to how they may be implemented, operated and managed by FPAD if they chose to go ahead. They are looking for a report which would provide them with an understanding of a possible way forward. A detailed technical systems specification or financial cost-benefit analysis is not required as a part of your current brief. This will be done later if FPAD's management and CEO agree to proceed after reviewing this report.

You should specifically identify a minimum of three (3) IS&IT applications that would be appropriate for the business. You may make any assumptions that are appropriate for the case as long as you note them in your report. You should draw on examples from other companies, to help produce a persuasive, well-supported, well-referenced, and robust defence of your position. Remember that your answers are to be demonstrations of the application of what you have learned in the subject to a real world business.