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Organizational culture of firm may present strategic opportunity for firm. Organizational culture comprises shared values about what is significant and how things are done in firm. It is the fundamental way that the firm interacts with its operating environment. Cost accountant and cost accounting may have significant impact on firm's culture.

Firm's culture will be reflected in many places. One way firm's culture is communicated to potential customers, investors, creditors, and other external stakeholders is through website and annual report. Visit website of Southwest Airlines. Review homepage and select numerous other pages and look for ways organizational culture is reflected on pages. Then click on About Southwest'slink at bottom of homepage. From menu on left, select Investor Relations and then select Annual Reports from menu of left. Download copy of most recent annual report it. Read annual report and look for clues about organizational culture.

prepare 1-2 page paper about Southwest Airlines organizational culture, role which cost accounting plays as par to of that culture and cost accountants potential impact on that culture. Give specific exs from and references to materials you read in paper to show culture, and role cost accounting plays.

Project Management, Management Studies

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