Marketing questions explained in this solution

1. What potential effects might a crisis have on an organization? Explain your answer. What are the benefits of an organization developing a proactive crisis management plan? Explain your answer.

2. Why is it important for an organization to communicate quickly and honestly in a crisis situation? Why is it important to integrate anticipated crisis responses in an organization's proactive PR planning? Why should an organization be concerned with both proactive and reactive crisis management?

3. Why is it important to inform the external publics of significant events within the organization? What is your organization's relationship with the local, regional, national, and global media? Why is this important?

4. What are some examples of possible uses of technology in PR? Does the use of technology as a communication medium dehumanize relationship building? Explain your answer. How might the Internet be used to generate feedback for PR professionals? What responsibility does PR have for an organization's Web site? Explain your answer.