problem 1: What do you mean by the term customer loyalty? Describe with illustrations.
problem 2: prepare a detailed note on CRM and Customer Loyalty.
problem 3: prepare a detailed note on Customer loyalty programs.
problem 4: Describe promise and trust concept of relationship marketing.
problem 5: Describe commitment and satisfaction concept.
problem 6: Describe the main concepts of Quality and service competition.
problem 7: describe the term customer value.
problem 8: prepare a detailed note on customer defections.
problem 9: prepare a detailed note on the term customer perceived value.
problem 10: What do you mean by the term customer retention strategy?
problem 11: prepare a note on the term Service competition.