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Scenario: ABC computer manufacturing company has been expanding nationally over the last 10 years and the CEO has recently decided that they would like to take their operations internationally. This plan is a major part of their annual strategic planning process. In today's market, the company feels that its best advantage would be to build a manufacturing plant in India. The CEO has requested that his senior management staff conduct a scanning of the environment to identify trends and forces. The objective is to gather information to create an assessment and analysis to present to the CEO.

What are some economic, social, environmental and technological factors the ABC manufacturing company should consider before opening an operation in India? Would you include any other factors? What analyses would you conduct?

Strategic Management, Management Studies

  • Category:- Strategic Management
  • Reference No.:- M9206404

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